APRW announces appointment as official PR agency for Singapore Maritime Week 2024
Communication
Strategist with extensive
experience in crisis,
disputes & litigation matters;
government relations; causes & non-profit work
Cho Pei Lin
Managing Director
About Me
Cho Pei Lin is a pioneer in introducing Litigation PR to Singapore and her forte
includes providing strategic PR consultancy in public affairs and public
education campaign communications, corporate, litigation and crisis
communications and government relations.
includes providing strategic PR consultancy in public affairs and public
education campaign communications, corporate, litigation and crisis
communications and government relations.
Click here to download her full CV >>>>
About Me
Cho Pei Lin is a pioneer in introducing Litigation PR to Singapore and her forte
includes providing strategic PR consultancy in public affairs and public education campaign communications, corporate, litigation and crisis
communications and government relations.
Click here to download my full CV
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Key Services
Key Services
PR Consultancy
From developing a media relations strategy to corporate messaging and positioning to reputation building and C-Suite profiling, Pei Lin has the ability to combine keen business acumen with a wealth of experience to deliver transformational communications solutions and marketing campaigns for clients.
From developing a media relations strategy to corporate messaging and positioning to reputation building and C-Suite profiling, Pei Lin has the ability to combine keen business acumen with a wealth of experience to deliver transformational communications solutions and marketing campaigns for clients. Her strong acumen for developing creative and effective communication strategies has seen her sought after by clients ranging from government agencies, to global listed companies and non-profit organizations. She also has extensive experience in many real estate projects including successful launch campaigns for developers. Pei Lin is an accredited PR Practitioner of the Institute of Public Relations Singapore and volunteers with various community and non-profit organizations.
Crisis Communication Management
Pei Lin provides clients with rich insights and deep experience on crisis communications or disputes in areas such as data breaches matters including cross-borders data breaches, data breaches involving personal data of more than 800,000 and global ransom of business information;
Pei Lin provides clients with rich insights and deep experience on crisis communications or disputes in areas such as data breaches matters including cross-borders data breaches, data breaches involving personal data of more than 800,000 and global ransom of business information; global retrenchment exercises; assisting the biggest global food service manufacturer over a product recall; providing advise about internal and external communication related to management changes and reputation damaging allegations; a privately held company’s divestiture of shares in a manner without alarming stakeholders; fires, worksite accidents, death of prominent personalities and funerals of persons with high media and public interest and other emergencies.
Litigation PR & Communication
A lawyer by training, Pei Lin has an Honours Bachelor of Law Degree from the National University of Singapore and remains called to the Singapore Bar. Her experience in general litigation work in the early part of her career means she is familiar with complicated legal contexts and sensitivities.
A lawyer by training, Pei Lin has an Honours Bachelor of Law Degree from the National University of Singapore and remains called to the Singapore Bar. Her experience in general litigation work in the early part of her career means she is familiar with complicated legal contexts and sensitivities. It puts her in the best position to help clients prepare for and manage communications around legal issues, working with clients’ legal teams and relevant commercial teams to resolve matters whilst protecting reputation. She has been involved in many high-profile cases, consulting and advising various organisations with response to criminal investigations and prosecution and civil litigation matters; taking a case to the “court of public opinion” on behalf of a company wrongly accused of anti-competition; intentionally drawing media and public attention to litigation by a small corporation against prominent businesses and governmental entities.